We believe in setting a level playing field to drive change in the fashion industry. Brands need to make long-term commitment to suppliers and share the risk of manufacturing and as such allowing suppliers the means and security to improve operations and invest in sustainable materials. KOW Lifestyle is directly connected to brand Kingdom of Wow through ownership structure. This connection removes conflict of interest and the risk of moving orders to cheaper suppliers, allowing us to develop as an ethical business in a shared responsibility.

We believe in keeping our impact on the planet to a minimum. We pride ourselves on using high quality natural, renewable or repurposed raw materials. Our handmade products are created with care and made to last, from natural materials. Any surplus materials we work hard to utilise through donation or in-house zero-waste projects to avoid putting into landfill.

Our products come in dustbags, handmade in our workshop from deadstock fabrics bought at the local markets.

We believe in empowering local communities. We’re a people centred business manufacturing ethically to provide fair-wage employment and benefits for local women. Our workshop provides a safe and healthy workspace for our team, a pleasant work environment where our staff can flourish and reach their full potential. We employ a cook to provide free nutritious lunches daily. We employ a nanny too to provide free daycare for our young mums with babies.